{"id":1118,"date":"2023-09-21T08:50:39","date_gmt":"2023-09-21T07:50:39","guid":{"rendered":"https:\/\/antonomasia.net\/?page_id=1118"},"modified":"2023-10-19T13:04:45","modified_gmt":"2023-10-19T12:04:45","slug":"estrategia-de-marca","status":"publish","type":"page","link":"https:\/\/antonomasia.net\/en\/estrategia-de-marca\/","title":{"rendered":"Serv &#8211; Estrategia de marca"},"content":{"rendered":"<section class=\"u-align-center u-clearfix u-section-2\" id=\"sec-d2d2\">\n      <div class=\"u-clearfix u-sheet u-sheet-1\">\n        <h1 class=\"u-text u-text-1\">Brand strategy<\/h1>\n        <p class=\"u-text u-text-2\"> We define communication strategies based on the DNA of each brand and lower the messages adapting them to each target audience: developers, builders, engineers, architects, interior designers, installers and end users. Without letting the complexity of the market become complicated messages. <br>\n          <span style=\"font-weight: 700; font-style: italic;\">\u201cSimplicity is the ultimate sophistication\u201d (Leonardo da Vinci).<\/span>\n        <\/p>\n      <\/div>\n    <\/section>\n    <section class=\"u-clearfix u-section-3\" id=\"sec-864f\">\n      <div class=\"u-clearfix u-sheet u-sheet-1\">\n        <div class=\"u-expanded-width u-list u-list-1\">\n          <div class=\"u-repeater u-repeater-1\">\n            <div class=\"u-container-style u-list-item u-repeater-item\">\n              <div class=\"u-container-layout u-similar-container u-container-layout-1\">\n                <img decoding=\"async\" alt=\"\" class=\"u-expanded-width u-image u-image-default u-image-1\" src=\"https:\/\/antonomasia.net\/wp-content\/uploads\/2023\/10\/Technal-the-world-looks-better.jpg\" data-image-width=\"1140\" data-image-height=\"817\" data-href=\"https:\/\/antonomasia.net\/proy-technal-concepto-the-world-looks-better\/\" title=\"Proy \u2013 VMZINC \u2013 Campus Archizinc Awards\">\n                <h3 class=\"u-align-left u-text u-text-default u-text-1\">TECHNAL&nbsp;<br>Concept &quot;The world looks better&quot; (2012)\n                <\/h3>\n                <a href=\"https:\/\/antonomasia.net\/en\/proy-technal-concepto-the-world-looks-better\/\" class=\"u-align-left u-border-2 u-border-active-grey-90 u-border-grey-40 u-border-hover-grey-90 u-border-no-left u-border-no-right u-border-no-top u-btn u-button-style u-custom-font u-heading-font u-none u-text-grey-40 u-text-hover-grey-90 u-btn-1\">See<\/a>\n              <\/div>\n            <\/div>\n            <div class=\"u-container-style u-list-item u-repeater-item\">\n              <div class=\"u-container-layout u-similar-container u-container-layout-2\">\n                <img decoding=\"async\" alt=\"\" class=\"u-expanded-width u-image u-image-default u-image-2\" src=\"https:\/\/antonomasia.net\/wp-content\/uploads\/2023\/10\/krona-1m2-min.jpg\" data-image-width=\"1000\" data-image-height=\"670\" data-href=\"https:\/\/antonomasia.net\/proy-krona-campana-ganaras-metros-cuadrados\/\" title=\"Proy \u2013 WICONA \u2013 Our path towards the certified circular economy\">\n                <h3 class=\"u-align-left u-text u-text-default u-text-2\">KRONA&nbsp;<br>Campaign &quot;You will gain square meters&quot; (2008)\n                <\/h3>\n                <a href=\"https:\/\/antonomasia.net\/en\/proy-krona-campana-ganaras-metros-cuadrados\/\" class=\"u-align-left u-border-2 u-border-active-grey-90 u-border-grey-40 u-border-hover-grey-90 u-border-no-left u-border-no-right u-border-no-top u-btn u-button-style u-custom-font u-heading-font u-none u-text-grey-40 u-text-hover-grey-90 u-btn-2\">See<\/a>\n              <\/div>\n            <\/div>\n            <div class=\"u-container-style u-list-item u-repeater-item\">\n              <div class=\"u-container-layout u-similar-container u-container-layout-3\">\n                <img decoding=\"async\" alt=\"\" class=\"u-expanded-width u-image u-image-default u-image-3\" src=\"https:\/\/antonomasia.net\/wp-content\/uploads\/2023\/09\/la-casa-por-el-tejado-2.jpg\" data-image-width=\"1140\" data-image-height=\"650\" data-href=\"https:\/\/antonomasia.net\/proy-la-casa-por-el-tejado-gabinete-prensa\/\" title=\"Project \u2013 TECHNAL \u2013 Design of graphic materials \u201cBuilding challenges\u201d\">\n                <h3 class=\"u-align-left u-text u-text-default u-text-3\">THE HOUSE BY THE ROOF&nbsp;<br>Press office (2014)\n                <\/h3>\n                <a href=\"https:\/\/antonomasia.net\/en\/proy-la-casa-por-el-tejado-gabinete-prensa\/\" class=\"u-align-left u-border-2 u-border-active-grey-90 u-border-grey-40 u-border-hover-grey-90 u-border-no-left u-border-no-right u-border-no-top u-btn u-button-style u-custom-font u-heading-font u-none u-text-grey-40 u-text-hover-grey-90 u-btn-3\">See<\/a>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/section>\n    <section class=\"u-align-center u-clearfix u-white u-section-4\" id=\"sec-5d49\">\n      <div class=\"u-clearfix u-sheet u-sheet-1\">\n        <div class=\"u-expanded-width-md u-expanded-width-sm u-expanded-width-xs u-form u-form-1\">\n          <form action=\"https:\/\/forms.nicepagesrv.com\/v2\/form\/process\" class=\"u-clearfix u-form-spacing-15 u-form-vertical u-inner-form\" style=\"padding: 0px;\" source=\"email\" name=\"form\" data-trp-original-action=\"https:\/\/forms.nicepagesrv.com\/v2\/form\/process\">\n            <div class=\"u-form-group u-form-name\">\n              <label for=\"name-6797\" class=\"u-form-control-hidden u-label\">Yam<\/label>\n              <input type=\"text\" placeholder=\"Name\" id=\"name-6797\" name=\"name\" class=\"u-input u-input-rectangle\" required=\"\">\n            <\/div>\n            <div class=\"u-form-email u-form-group\">\n              <label for=\"email-6797\" class=\"u-form-control-hidden u-label\">E-mail<\/label>\n              <input type=\"email\" placeholder=\"E-mail\" id=\"email-6797\" name=\"email\" class=\"u-input u-input-rectangle\" required=\"\">\n            <\/div>\n            <div class=\"u-form-group u-form-message\">\n              <label for=\"message-6797\" class=\"u-form-control-hidden u-label\">Address<\/label>\n              <textarea placeholder=\"Message\" rows=\"4\" cols=\"50\" id=\"message-6797\" name=\"message\" class=\"u-input u-input-rectangle\" required=\"\"><\/textarea>\n            <\/div>\n            <div class=\"u-align-right u-form-group u-form-submit\">\n              <a href=\"#\" class=\"u-border-1 u-border-grey-60 u-btn u-btn-submit u-button-style u-custom-font u-heading-font u-none u-btn-1\">Send<\/a>\n              <input type=\"submit\" value=\"submit\" class=\"u-form-control-hidden\">\n            <\/div>\n            <div class=\"u-form-send-message u-form-send-success\">Thank you! Your message has been sent.<\/div>\n            <div class=\"u-form-send-error u-form-send-message\">Unable to send your message. Please fix errors then try again.<\/div>\n            <input type=\"hidden\" value=\"\" name=\"recaptchaResponse\">\n            <input type=\"hidden\" name=\"formServices\" value=\"970d2e53-621d-0ad6-6eef-a4548dd0c79d\">\n          <input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n        <\/div>\n        <p class=\"u-align-left u-custom-font u-heading-font u-text u-text-grey-50 u-text-1\">\n          <font style=\"font-size: 1.125rem;\">Contact<\/font>\n          <br>Nest City Lab<br>C\/ \u00c1lava, 100 - 08018 Barcelona&nbsp;<br>Tel. +34 934 155 862 <a href=\"mailto:antonomasia@antonomasia.net\" class=\"u-active-none u-border-none u-btn u-button-link u-button-style u-hover-none u-none u-text-custom-color-1 u-btn-2\">antonomasia@antonomasia.net<\/a>\n        <\/p>\n      <\/div>\n    <\/section>","protected":false},"excerpt":{"rendered":"<p>Estrategia de marca Definimos las estrategias de comunicaci\u00f3n a partir del ADN de cada marca y bajamos los mensajes adapt\u00e1ndolos a cada p\u00fablico objetivo: promotores, constructores, ingenier\u00edas, arquitectos, interioristas, instaladores y usuarios finales. Sin dejar que la complejidad del mercado se convierta en mensajes complicados. \u201cLa simplicidad es la m\u00e1xima sofisticaci\u00f3n\u201d (Leonardo da Vinci). TECHANAL&nbsp;Concepto &hellip; <a href=\"https:\/\/antonomasia.net\/en\/estrategia-de-marca\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> \u00abServ &#8211; Estrategia de marca\u00bb<\/span><\/a><\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/antonomasia.net\/en\/wp-json\/wp\/v2\/pages\/1118"}],"collection":[{"href":"https:\/\/antonomasia.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/antonomasia.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/antonomasia.net\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/antonomasia.net\/en\/wp-json\/wp\/v2\/comments?post=1118"}],"version-history":[{"count":8,"href":"https:\/\/antonomasia.net\/en\/wp-json\/wp\/v2\/pages\/1118\/revisions"}],"predecessor-version":[{"id":1681,"href":"https:\/\/antonomasia.net\/en\/wp-json\/wp\/v2\/pages\/1118\/revisions\/1681"}],"wp:attachment":[{"href":"https:\/\/antonomasia.net\/en\/wp-json\/wp\/v2\/media?parent=1118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}